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Prepaid Legal Leads - Three Roads, Which One Is Best?
Prepaid Legal leads can make the distinction between financial success and failure in your business. But, not all leads are created equal.
Whether you choose to buy leads or generate your own, there are 3 main "archetypes" or categories that you'll find effective in growing your Prepaid Legal business:
1. Possible customers. These leads are interested in one of your products or services. If satisfied, they may be carefully introduced to your business with consistent success. But, they didn't start with an interest in making a profit, and they're going to need a lot of coaching.
2. Opportunity seekers. These individuals are looking for a chance to make money. They may or may not be really serious, that's for you to figure out. Also, they may or may not have specific interest in network marketing or PPL. Your duty will be to find the serious ones, allay their objections and guide them into your business.
3. Active network marketers. These leads are already in an program, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their money by joining a program.
The most qualified prepaid legal leads are those in the latter group: current network marketers.
Why?
Well, as mentioned above, you are sure they have an interest in making cash with network marketing. You aren't going to hear them ask, "Is this one of those ponzi schemes?" and other such preposterous questions. They're beyond that; they know better.
They also understand the business better than someone who's never been in network marketing. So, once they enroll in your group and get up to speed, they'll yield results much faster (and with less preparation) than a regular person.
Lastly, they probably know other active networkers: their upline, downline, and even cross-line reps they met at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your team.
They're in a business, though, and not always looking to start something new. It's your job to softly, and with great care, pique their interest without setting off any landmines.
The best way to do this is to lead with an offer that assists them in their existing opportunity... something unrelated to your opportunity. Something generic, like marketing tools or coaching.
Obtain their trust, and demonstrate your worth to them by helping them move forward with their existing program. Show them that, unlike their existing sponsor, you are showing them things that work. But make it clear that the only people who get your full focus are the people contributing to your personal success.
At that point, getting started with your team will be the next rational action.
In conclusion, you can go after potential customers, you can go after opportunity seekers, or you can pursue active MLMers. Of the three, active network marketers have the utmost potential to explode your downline with the least effort. Focus your effort there, and your check will never be the same.
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